Illy Jaffar

Partner • Counterculture LLP

"Illy is an award-winning business and marketing leader who brings passion, energy and 25+ years of global experience to the table across retail, hospitality, music/entertainment and iconic lifestyle brands.

Illy cut his commercial teeth under the tutelage of Justin King at ASDA and rapidly rose through the trading floor ranks to become a buyer, driving category growth and increasing profit delivery.

After time back in the music industry, Illy spent 12 years at Pernod Ricard where his passion for all things cultural informed ground-breaking commercial/cultural partnerships such as Perrier Jouet and the Royal Opera House and Absolut and The Saatchi Gallery.


Illy Jaffar on the Web