4 - 5:30 PM, Jul 20 (2023) (Asia/Calcutta)

How to Build a Successful Festival IP | Cultural Management Mentor Hours

Tej Brar
Founder/Director • Third Culture Entertainment
Hosted By
Mahima Grover
Assistant Project Manager • Art X Company • she/her

Presented by Festivals From India and Goethe-Institut/ Max Mueller Bhavan Mumbai, Cultural Management Mentor Hours brings together creative professionals and cultural managers across various arts segments and organisations in India.

This edition focuses on ‘How to build a successful festival IP’. Mentors will focus on different aspects of building and sustaining successful large-format events and IPs, enabling attendees to better understand and shape the long-term viability of their projects. Focus areas will include understanding and shaping an IP, developing and growing a community, and legal protection of intellectual property.

If you want to create the next big festival IP in the country or deepen your understanding of the strategies behind successful IPs, this session is for you!

Mentors for the session include:

Tej Brar - Head – Festivals, NODWIN Gaming
Tess Joseph - Director of Curation, SPOKEN FEST
Pankhuri Upadhyay - Founder, Maker’s Legal

Date: Thursday, 20 July 2023

Time: 4:00 PM - 5:30 PM IST

Duration: 90 minutes

Attendance Fee: INR 199

The attendance fee being charged is meant to cover platform costs and ensure attendance by all those who sign up. This event aims to be accessible to all. Any interested participants who need a fee waiver can write to us with their reasons for the same at info@art-x.co.

Supported by
Festivals From India & Goethe-Institut / Max Mueller Bhavan Mumbai